USAMA
ARSHAD
BUSINESS DEVELOPMENT
SPECIALIST & TECH SALES
Most sales strategies fail because they miss the technical depth. With a background in CS, I help software and AI companies connect with the right decision-makers and convert complex specs into winning proposals.
🎯
100%
Tailored Proposals (Zero Spam)
💼
3+
Active Growth Roles
⚡
BS CS
Technical Scoping & AI
🌐
Multi
Channel Outbound (Freelance Website + Email)
Present Company • 1 yr 2 mos
🌐 Remote
August 2025 – Present
Neksogix
📍 Lahore, Punjab, Pakistan
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Software & Digital Solutions
3 Consecutive Promotions & Roles
- Manage and execute Upwork-based business development: client research, opportunity identification, bespoke technical proposal writing, strategic bidding, and client communications.
- Drive outbound client acquisition through hyper-targeted LinkedIn prospecting and personalized outreach to C-level decision-makers.
- Research and qualify prospects based on industry vertical, company ARR, tech stack, and service requirements.
- Collaborate closely with technical and engineering teams to align proposed solutions, milestone roadmaps, and delivery budgets.
- Handle end-to-end client communications, follow-ups, and consultative negotiation throughout the sales pipeline to closed-won.
- Managed client acquisition through LinkedIn outreach, targeted cold email campaigns, and multi-touch prospecting.
- Generated and qualified high-intent B2B leads by analyzing company profiles, decision-makers, and emerging opportunities.
- Conducted freelancing platform bidding with customized value pitches, case study references, and follow-up sequences.
- Prepared tailored project proposals and coordinated with developers to align technical solutions with client needs.
- Trained in targeted B2B lead generation, market research, and Ideal Customer Profile (ICP) segmentation.
- Supported senior team members in cold email and LinkedIn outreach cadences, tracking responses in CRM.
- Gained hands-on experience in proposal drafting, freelancing bid research, and sales pipeline hygiene.
Upwork Bidding
LinkedIn Sales Nav
Cold Email Outreach
Technical Proposals
Deal Negotiation
Pipeline Management
Tech Scoping
Present Role • B2B Lead Gen
🏢 Onsite
July 2026 – Present
Business Development Specialist
SMJ Solutions Ltd. (CMIT) • Rahim Yar Khan
- Generate and qualify high-intent B2B leads across software development, AI automation, web/mobile solutions, SEO, and CRM integrations.
- Deploy targeted multi-channel cold email and LinkedIn campaigns based on refined Ideal Customer Profiles (ICPs).
- Leverage advanced intelligence tools including Apollo.io, LinkedIn Sales Navigator, Google Maps, and niche business directories.
- Maintain data-driven CRM pipelines, tracking response rates, conversion velocity, and discovery call bookings.
Apollo.io
Cold Email
AI Automation
B2B Lead Gen
CRM Tracking
Growth & Client Networks
🌐 Remote
June 2023 – Present (3+ yrs)
Sales And Marketing Specialist
Forever Living Products Middle East • Pakistan / Regional
- Manage client outreach campaigns, distributor network scaling, and consultative product marketing.
- Built and sustained customer networks through structured follow-up cadences and relationship-first communication.
- Trained and coordinated sales associates on objection handling, customer onboarding, and retention strategies.
Sales Campaigns
Network Building
Client Retention
Marketing Strategy
Technical & Leadership
🌐 Remote
Aug 2023 – Apr 2024 (9 mos)
Campus Ambassador & Programming Intern
Artificial Intelligence Community of Pakistan (AICP) • Lahore
- Organized nationwide AI seminars, technical workshops, hands-on hackathons, and webinar series.
- Forged strategic partnerships with tech organizations for student internship placements and skills training.
- Developed AI solutions using Python and C++; performed system testing, code optimization, and architecture debugging.
- Bridged academic tech talent with commercial AI industry initiatives.
Python & C++
AI Workflows
Tech Partnerships
Event Leadership
International Operations
🏢 Onsite
Aug 2023 – Dec 2023 (5 mos)
Communications Specialist
IZU Enterprises • Lahore / USA Logistics
- Managed real-time international client communication for North American logistics and freight operations.
- Handled dispatch coordination, rate negotiation, contract closing, and rapid client onboarding.
- Improved workflow turnaround times and eliminated communication bottlenecks between shippers and carriers.
USA Operations
Deal Negotiation
Client Onboarding
Workflow Optimization
🚀
Freelance Website Bidding & BD
Transforming freelance channels into high-ticket revenue engines. Zero copy-paste templates; every pitch directly diagnoses the client's bottleneck with technical clarity.
- High-ticket freelance website job research & vetting
- Customized technical pitches & scope breakdown
- Client interview preparation & negotiation
- Milestone planning & contract closure
🎯
Targeted Outbound B2B Outreach
Building qualified prospect lists and high-response messaging campaigns across LinkedIn Sales Navigator and cold email databases.
- Apollo.io & Sales Navigator lead scraping
- Hyper-personalized email copy & follow-up logic
- Deliverability optimization & spam avoidance
- Direct booking of qualified discovery calls
🧠
Technical Scoping & Pre-Sales
Leveraging my Computer Science foundation to decipher software, AI automation, and web/mobile requirements before communicating with engineering teams.
- Translating business needs into tech specs
- Accurate estimation of timelines & complexity
- Bridging non-technical clients with developers
- De-risking project delivery before kickoff
📊
Pipeline Management & Closing
Guiding leads through every step of the sales funnel with structured CRM tracking, disciplined follow-ups, and consultative objection handling.
- Full sales lifecycle execution
- Discovery call discovery & value pitching
- Contract drafting & commercial negotiation
- Seamless handoff to delivery teams
The BD Methodology
Why Targeted Beats Spray-And-Pray
01
Deep ICP Qualification
Analyze target companies by industry vertical, technology stack, current hiring gaps, and growth constraints. No generic spray-and-pray.
02
Technical Diagnosis
Craft proposals that pinpoint the actual technical problem, proposing viable architectures, realistic timelines, and tangible business ROI.
03
Consultative Discovery
Lead structured calls to unpack the client's decision timeline, budget expectations, and engineering bottlenecks while establishing trust.
04
Alignment & Close
Sync closely with development teams to finalize project scope, provide transparent proposals, negotiate favorable terms, and secure signed contracts.
Core Competencies
▹
B2B Lead Generation & Prospecting
Sourcing decision-makers via LinkedIn, Apollo.io, Google Maps, and business directories based on strict ICP metrics.
▹
Freelance Website Bidding
Job opportunity identification, high-relevance bidding, and personalized pitches for software and digital transformation agencies.
▹
Technical Project Scoping
Deciphering architecture, AI workflows, databases, and APIs to give clients accurate estimates without dev overhead.
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Pipeline & CRM Hygiene
Tracking multi-touch outreach cadences, follow-ups, call notes, and deal stages for data-backed sales visibility.
About Usama
Why Technical Background Changes The Rules of Business Development
Most BD strategies fail because teams send hundreds of generic templates into inboxes and hope for luck. I take a direct, highly customized approach to business development.
With a formal background in Computer Science from The University of Lahore, I understand the technical scope of software development, AI automation, and web/mobile engineering. This allows me to accurately qualify prospects, write proposals that speak directly to the client's architecture and blockers, and translate complex requirements into actionable project scopes for development teams.
✓ Zero-Spam Pitch Philosophy
💻 Deep Engineering Literacy
🤝 Consultative Closing Focus
Academic Credentials
Bachelor of Science in Computer Science (BS CS)
The University of Lahore • Lahore, Pakistan (Feb 2022 – Jan 2026)
Computer Science
FSc Pre-Medical
Oxbridge College • Pakistan (Feb 2019 – Nov 2021)
Higher Secondary